Our vehicles are designed with the environment in mind.

Optare have over a century of expertise in using the latest technologies in bus design and manufacturing to deliver the vehicles of today and tomorrow.


A Global Market

We design, manufacture and sell advanced single deck and double deck buses for a global market place

Part of the Hinduja Group

Our parent, Ashok Leyland, part of the Hinduja Group, is ranked within the top four global bus manufacturers.

Low Carbon

We have developed a range of low-carbon buses using enhanced diesel technology and alternative fuel options.

Fuel Efficient

We set the benchmark for fuel economy and CO2 reduction with reduced weight designs and optimised drive systems.

Optare History

  • 1907 Leyland Motor Company established
  • 1923 Charles H. Roe started his bus bodybuilding at Cross Gates
  • 1934 East Lancashire Coach Builders established
  • 1955 Ashok adds Leyland to its name to recognise Leyland investment
  • 1962 Charles H. Roe acquired by Leyland
  • 1968 British Leyland Motor Corporation established
  • 1975 Company joins Leyland Truck and Bus
  • 1985 Optare formed by a buy-out from Leyland Truck and Bus
  • 2008 Consolidation of East Lancashire Coach Builders, Darwin Group and Optare
  • 2010 Ashok Leyland acquire 25% of the shares
  • 2012 Ashok Leyland increases shares to 75%

Optare Achievements

  • 1990 First integral Metrorider vehicle in production
  • 1995 Excel low floor fully integral citybus range launched
  • 1997 Solo (so low) low floor fully integral midibus range launched
  • 2011 Official commissioning of the new Sherburn in Elmet plant by the Minister of Transport
  • 2012 10,000th vehicle produced
  • 2014 Launch of Integral Double Decker – Metrodecker

Optare Awards

  • 2000 “Millennium Product” and “Queens Award” for enterprise achieved for the Solo design
  • 2009 Environmental improvement CILT award accolade achieved for Solo EV
  • 2012 Versa Electric Bus EV wins prestigious SMMT Awards for Automotive Innovation
  • 2013 “Excellence in technology” National transport awards Versa EV
  • 2015 LowCVP Heavy Duty Vehicle Manufacturer of the YearAward for Optare electric buses
  • 2015 LowCVP Outstanding Achievement in Low Carbon Transport (winner of winners’ award) for Optare electric buses
  • 2015 Nartional Air Quality Passenger Transport Air Quality award for Optare electric buses