Job Title: Head of Marketing and Events
Status: Full Time
Location: Based at Sherburn-in-Elmet, with the need to travel as required.
Reporting to: Commercial Director
To lead Optare’s marketing, events and communications in UK & export markets in line with company strategy and agreed budgets.
DUTIES AND RESPONSIBILITIES
Contribute to the development of Optare’s product & market strategy.
Define global marketing communications plan in line with strategy.
Shape & execute key decision maker relationship development programmes.
Create an innovative corporate event programme
Develop and agree the marketing budget.
Work with internal & external stakeholders to deliver the comms plan in line with budget.
Coach & support international distribution in local messaging & marketing channels.
Deliver market research as required to support strategic development.
Develop new communications channels where appropriate.
Represent the company at key communications events.
Network with key industry bodies to build market intelligence.
Be our lead interface with UITP and C40
Lead on trademark registration around the world in line with our export plan
Lead on our campaign to secure highest levels of recognition for our products; Queens Award and Industry/Trade Awards
ESSENTIAL /DESIRABLE REQUIREMENTS INCLUDING REQUIRED QUALIFCATIONS
Strategic thinker with a creative flair in marketing communications
Analysis and insight. Has the ability to deliver executive level briefing papers/ presentations
Cultural awareness and customer facing approach
Excellent time management and organisational skills
Effective communication, verbal and written.
Competent in computer skills incl. Microsoft Office (Outlook, PowerPoint, Excel, Word).
Car driving licence.
A focus on quality & timely output.
Direct experience of the UK bus industry via the supply chain or direct with Original Equipment Manufacturers (OEMs)
Degree (or equivalent) qualified in a marketing or commercial discipline
International travel may be required.
Driven & self-starting. Focus on meeting deadlines.
Attention to detail and quality standards
Influencing skills to resolve conflicts and challenges
Decisive & results orientated.
This is a senior role in the business and it thus comes with some clear Personal Development requirements and support to enable the incumbent to progress to an Executive Director position:
Attend IoD Certificate in Company Direction within next 18 months; course paid for by Optare
Secure by agreement an external mentor to guide to next level.