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  The Optare Group: Where are we now

Challenging, stimulating and always innovating, we continue to play a leading role in UK bus design and manufacture.

 


From the very beginning, our revolutionary CityPacer and StarRider models both won Bus of the Year Awards when they were introduced in the late-1980s. Their development led the way in the move from the traditional "box on wheels" concept of British buses to a more sophisticated passenger transport vehicle – and established Optare as a true vehicle design pioneer.

This was further recognised in the year 2000 when the Solo won the Millennium Products Award and the Queen's Award for Innovation, the first time that such prestigious accolades have ever been given to a bus manufacturer.

Our latest product introduction the Versa, was hailed as star of the show when unveiled at the Eurobus Expo in Birmingham. Stunning exterior styling and enhanced passenger environment and comfort will be key to attracting increased ridership for our customers.

The Optare Group now employs 550 people across all divisions and has an annual turnover of around £60m.